IDEAS
The message or meaning of a piece of writing.
I have lots of ideas for my story.
http://www.kimmelskorner.com/the_eight_writing_diseases.htm
http://en.wikipedia.org/wiki/Idea
http://library.thinkquest.org/TQ0312572/ideas_for_stories.htm
http://www.googobits.com/articles/817-generating-ideas-for-stories-or-articles.html
http://www.billharley.com/pdf/Ideas_for_Writing.qxd.pdf
http://childstoryhour.com/