wants

Something a person would like to have
as opposed to something a person needs

http://en.wikipedia.org/wiki/Want

http://www.ecoliteracy.org/downloads/needs-and-wants-activity

video

http://www.authorstream.com/Presentation/Peachebooks-81700-Wants-Needs-PEN-2938-basic-economics-people-desire-possessions-peach-books-and-n-Education-ppt-powerpoint/